Lila Gerson has joined the Concerts department atAPA, serving as senior vice president, strategic marketing & brand partnerships, it was jointly announced today Steve Martin, Bruce Solar and Steve Lassiter, co-heads of worldwide music atAPA.
Gerson, based out of APA’s New York office, will oversee all artist partnership, tour sponsorship, endorsement, and digital & social campaigns for the agency’s expanding music roster. Most recently, she served as SVP of global marketing & communications at Nielsen Entertainment, where she led global brand/content/event/digital/product marketing and communications for Nielsen’s Music, Sports, Esports, Games & Book businesses.
“Lila has an extraordinary talent and history for guiding the strategic marketing and brand partnerships of major talent and brands in the music industry,” said Martin, Solar and Lassiter in a joint statement. “We’re thrilled to have her join our team and look forward to working with her across all divisions of our Concerts department.”
Previously, Gerson served as VP of brand partnerships for Warner Records (formerly Warner Bros. Records), where she created cross-platform partnerships with brands such as Pepsi, Samsung, Delta and Chrysler. Prior to Warner, she spent many years with Billboard, rising to executive director of business development & strategy.
Washington Governor Jay Inslee has banned gatherings of more than 250 people in three counties in the state’s the Seattle-Tacoma area through “at least” the end of March, he said at a press conference late Tuesday. Hours later, San Francisco issued a similar ban on gatherings of more than 1,000 people. “This is an unprecedented [...]
Universal Music Publishing Group Chairman and CEO Jody Gerson will be the 2020 recipient of the Abe Olman Publisher Award at the 51st Annual Songwriters Hall of Fame Induction and Awards Dinner. The event is slated for Thursday, June 11th at the Marriott Marquis Hotel in New York City. According to the announcement, the Abe Olman Publisher Award, named after [...]
Lila Gerson has joined the Concerts department at APA, serving as senior vice president, strategic marketing & brand partnerships, it was jointly announced today Steve Martin, Bruce Solar and Steve Lassiter, co-heads of worldwide music at APA. Gerson, based out of APA’s New York office, will oversee all artist partnership, tour sponsorship, endorsement, and digital & social [...]
The Academy of Country Music announced today the first round of performers for the 55th ACM Awards. Host and nominee Keith Urban and nominee Miranda Lambert have been added as performers. Lambert will also perform with nominated artists Lindsay Ell, Caylee Hammack, Elle King, Ashley McBryde and Tenille Townes for a live television premiere performance of the song, “Fooled Around and Fell in Love.” The awards [...]
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Walt Disney Studios has acquired the worldwide distribution rights to filmmaker Peter Jackson’s previously announced Beatles documentary, “Get Back,” which creates a new film from the hundreds of hours of footage that spawned the group’s 1970 swan song “Let It Be.” “The Beatles: Get Back” will be released by The Walt Disney Studios in the [...]
Two minutes into Crosby, Stills, Nash & Young’s “Déjà Vu” album, there’s a moment of true glory. What had been a bluesy shuffle about a fractured relationship stops, the dark clouds part, and in comes a bright, heavenly choir: Carry on!Love is comingLove is coming to us all For that moment, first heard by the [...]
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